Pineapple’s marketing team is made up of industry professionals with a wealth of experience across the global hotel industry and with other luxury brands. The team’s detailed knowledge of discerning clients and effective marketing techniques are applied to build and deliver bespoke marketing strategies in line with the hotel’s objectives. From developing marketing strategies to employing their expertise at a tactical campaign level, the team’s creative but disciplined approach is proven to deliver and drive impressive results. Some examples of the marketing services available include:
- Developing brand values and identities and ensuring consistent application of the brand through all marketing communications
- Developing promotional literature, including copywriting, working with graphic designers and managing print and distribution
- Creating an image style for a property with recommended photographers and filmmakers, and managing and art directing photo and film shoots
- Delivering commercial value through focused marketing efforts
